This is a great article by Tatyana Khamdamova of Forbes:
Nowadays, it’s extremely important for any business to have a nice-looking, easy-to-use responsive website. Many people, while doing their research, check your company’s online presence along with your competitors’ before they call you or fill out a “request a quote” form.
Your company website is an essential element that users base their first impression on. And, if done right, it could be your 24/7 salesperson.
Many companies understand the importance of a user-friendly site and see the problems with their current one, but are still unsure about when to start the redesign process.
A website redesign always implies a lot of work. It doesn’t matter if you do it yourself or hire a freelancer or agency to do it for you. A redesign not only involves time but also an allocated budget. The best part, though, is the excitement of having a brand-new online presence at the end of the process that you will be proud to show everyone.